Flipboard is a digital magazine with over 145 million (and counting!) highly engaged readers worldwide.If you’re looking for ways to diversify your marketing strategy and gain a new stream of site traffic, here are a few powerful reasons your publication should be on Flipboard: Do you want to market where the competition isn’t?.Do you want more traffic and viewer engagement?.Are you looking to increase readership?.Is your brand or online publication getting lost in the “noise?”.In addition, Flipboard sends high-quality traffic to your website. More ads, of course, mean more money.Did you know that numerous major media outlets worldwide are all publishers on Flipboard? Besides being attractive and uncluttered, Flipboard appeals to highly engaged readers who spend at least 4 minutes on the site. By delivering a revamped magazine-like experience, users can flip more stories, become more engaged, and view more ads along the way. With this feature, the app becomes a more complete singular digital resource where users can have the best of both worlds: the important news that they should be aware of and the stories that they are interested in.įinding more relevant content is the focus of Flipboard's business model. It will also feature a daily photo and 'parting GIF' for the users. The new Daily Edition feature delivers a curated summary of the biggest headlines of the day, which users can get at 7 a.m. 'There are some people that are very loyal to specific publications and that is always going to continue to be the case,' says Flipboard co-founder Mike McCue. With the app's new method of choosing topics based on keywords, users can easily choose the ones that interest them the most. As 70 percent of users navigate through the app on their phones, Flipboard wants to make sure that it delivers important news as quickly as possible. They can also follow stories according to source.įlipboard 3.0 also features a fresh new design that concentrates on slick typography and high-contrast headlines. The stories are tagged according to content and topic, enabling the user to relate one story to the other.

Once the user has identified several topics, the app leads him to the front page where he can flip through stories from multiple sources.

Flipboard digital